Industry/Channel: Hardware Retail
Overview
Silvan Wheelbarrows is a pioneer in superior technology, durability and customer support.
They entrusted AHM with their retail merchandising efforts to increase sales nationwide and ensure consistent product visibility across all retail locations.
Silvan aimed to enhance their market presence and drive customer engagement through effective merchandising strategies.
Services Provided
- Range Review and Negotiation
- Account Management
- Planogram Development
- Product Placement
- Management and Forecasting
- Reporting and Recommendations
- Product Training
The main challenge was achieving a consistent product range and display across all stores, which was complicated by supply chain disruptions and varying store layouts.
To overcome these challenges, AHM conducted a detailed range review and negotiated optimised product assortments with key stakeholders. Customised planograms were developed for each retail store, enhancing product visibility and strategic placement.
Through AHM’s comprehensive merchandising approach, Silvan Wheelbarrows achieved a substantial improvement in its retail performance.
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