Product Training

Workers holding certificates from training

Comprehensive training for team members

AHM offers tailored training programs across Australia to help team members gain in-depth product knowledge. Our training sessions can be conducted directly within retail stores like Bunnings, Mitre 10, Total Tools, Sydney Tools and Spotlight.

We provide flexible training options from one-on-one sessions to groups of over 25 participants. By providing sales representatives with in-depth product knowledge, we boost their confidence and sales skills, leading to improved performance and enhanced customer satisfaction.

Customer-focused product education

In addition to training retail staff, AHM prioritises educating customers about our products. Our sessions are tailored to meet customer needs, providing clear, detailed insights to assist in their decision-making.

We conduct training at retail locations and dedicated events. These sessions focus on key product features and benefits, enhancing customer understanding and trust. This leads to more informed and confident purchasing choices.

Outdoor promotional day of hardware merchandise

Versatile training for events and expos

We are equipped to deliver effective training at various industry events and expos, such as Bunnings Team Member Expos, Bunnings Trade Expo, Total Tool Insider Nights, Garden Field Days and in-store aisle programmes. Our presence at these events allows us to engage with both team members and customers, providing targeted product education in a dynamic setting.

Our commitment to comprehensive product training fosters stronger connections with retailers and customers, ensuring clear and effective communication of product knowledge.

Case Studies

Silvan Wheelbarrows

Silvan Wheelbarrows is a pioneer in superior technology, durability and customer support. They entrusted AHM with their retail merchandising efforts to increase sales nationwide and ensure consistent product visibility across all retail locations.

Bellessi

Bellessi, an Australian manufacturer, offers an innovative, eco-friendly way to enhance your home with stylish and durable splashbacks. To boost their visibility at key kitchen events held by major home improvement retailers, Bellessi partnered with AHM.

Pillar

Pillar provides an extensive, high-quality range of DIY products and collaborated with AHM to launch a new range of window films at Bunnings stores. The project involved quickly building MDF box displays and introducing the product range within a tight 3-4 week timeline.