Bunnings Support Days

Industry/Channel: Home Improvement Retail

Overview

Bunnings hosts Support Days during the warmer months, inviting suppliers to promote their products in-store. AHM was engaged to represent multiple suppliers during these events, ensuring their presence was maintained even on weekends.

Different Sherlock and Silvan hardware products

Services Provided

  • Supplier Representation at Bunnings Support Days
  • Weekend Event Staffing

The main challenge was scheduling and staffing, as most Support Days occur on Saturdays and Sundays, necessitating a flexible workforce. Our adaptable team provided reliable weekend support, ensuring that suppliers were well-represented at the events without disrupting their regular business operations.

AHM successfully covered all requested Support Days throughout spring and summer, exceeding expectations. Our team’s flexibility ensured seamless participation, effectively showcasing supplier products. The clients were extremely satisfied with the high level of event coverage, praising AHM for our consistent presence.

Gallery

Sherlock and Silvan products on a table
Salesman in Bunnings support day
Elluminate products in a hardware store

Case Studies

Silvan Wheelbarrows

Silvan Wheelbarrows is a pioneer in superior technology, durability and customer support. They entrusted AHM with their retail merchandising efforts to increase sales nationwide and ensure consistent product visibility across all retail locations.

Bellessi

Bellessi, an Australian manufacturer, offers an innovative, eco-friendly way to enhance your home with stylish and durable splashbacks. To boost their visibility at key kitchen events held by major home improvement retailers, Bellessi partnered with AHM.

Pillar

Pillar provides an extensive, high-quality range of DIY products and collaborated with AHM to launch a new range of window films at Bunnings stores. The project involved quickly building MDF box displays and introducing the product range within a tight 3-4 week timeline.