Industry/Channel: Home Improvement Retail
Overview
Bellessi, an Australian manufacturer, offers an innovative, eco-friendly way to enhance your home with stylish and durable splashbacks. To boost their visibility at key kitchen events held by major home improvement retailers, Bellessi partnered with AHM. The goal was to showcase Bellessi’s product range, educate consumers on its features and benefits, and increase awareness through engaging demonstrations.
Services Provided
- Promotion of Supplier Range
- Consumer Education on Key Features and Benefits
- Creating Consumer Awareness of Product Range
- Product Demonstrations
One major challenge is standing out among many competing brands at these events.
To address this, AHM employs a strategy that includes branded tablecloths, eye-catching tear-drop banners and promotional giveaways.
We also provide a skilled and confident representative to consistently showcase Bellessi’s products, ensuring a strong and memorable impression on consumers.
Our strategy focuses on creating visually appealing and interactive event spaces that draw consumer attention. Having an experienced representative plays a crucial role in providing detailed product demonstrations, and effectively communicating the benefits of Bellessi’s offerings.
The events were successful in enhancing awareness and understanding of Bellessi’s product range and we consistently receive positive feedback from consumers, Bunnings team members and our valued client. The events have proven to be an excellent way to directly link consumers with the supplier, building a more engaged and informed customer base.
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